Breast Reconstruction Awareness Day - October 21, 2015
Kellie Pickler at Boondocks in support of B.R.A.Day and SIU Instutue for Plastic Surgery
December 10, 2015
Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. Singer/songwriter Jewel is the national spokesperson and has written a song to benefit breast reconstruction patients.
Breast Reconstruction Awareness Day, or BRA Day, was first launched in 2011 in Canada and now will occur annually on the third Wednesday of October. It is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. The campaign kicked off in the United States for the first time on Oct. 17, 2012 as BRA Day USA. The SIU School of Medicine Institute for Plastic Surgery has been involved in raising awareness since that time. See Past Events & Activities
BRA Day USA is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups. These and other organizations, breast cancer patients, their families and friends coordinate events on BRA Day USA that include question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns and community events.