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Breast Reconstruction Awareness Day

About

Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. Singer/songwriter Jewel is the national spokesperson and has written a song to benefit breast reconstruction patients.

Breast Reconstruction Awareness Day, or BRA Day, was first launched in 2011 in Canada and now will occur annually on the third Wednesday of October. It is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. The campaign will kick off in the United States for the first time on Oct. 17, 2012 as BRA Day USA. Singer/songwriter Jewel is the national spokesperson for BRA Day USA and has written a song, "Flower," to benefit breast reconstruction patients. The talented artist will also be giving a charity concert to raise money and awareness. All proceeds for both the song and concert will go to support breast reconstruction research and patient care.

T shirt imageBRA Day USA is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups. These and other organizations, breast cancer patients, their families and friends coordinate events on BRA Day USA that include question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns and community events.

Click here to purchase tickets for the Fashion Show
Click on the T shirt to purchase BRA Day shirts

In order to guarantee receiving a BRA  Day Style Show shirt, you must purchase your ticket by midnight on Tuesday, October 15th.