Breast Reconstruction Awareness Day - October 15, 2014
Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. Singer/songwriter Jewel is the national spokesperson and has written a song to benefit breast reconstruction patients.
Breast Reconstruction Awareness Day, or BRA Day, was first launched in 2011 in Canada and now will occur annually on the third Wednesday of October. It is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. The campaign kicked off in the United States for the first time on Oct. 17, 2012 as BRA Day USA. The SIU School of Medicine Institute for Plastic Surgery has been involved in raising awareness since that time. See Past Events & Activities
BRA Day USA is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups. These and other organizations, breast cancer patients, their families and friends coordinate events on BRA Day USA that include question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns and community events.
2014 BRA Day Activity
October 10 - 11, 2014
The SIU School of Medicine Institute for Plastic Surgery raised awareness this year by joining more than 200 exhibitors at the Abbott Marathon Health and Fitness Expo for the 2014 Chicago Marathon. The expo was held at Chicago's McCormick Place Convention Center and is the home of participant pick-up for all 45,000 Chicago Marathon participants. Team members from the Institute for Plastic Surgery were available at the booth to promote breast reconstruction awareness and answer questions on Friday, October 10th and Saturday, October 11th. A photo booth was set up to create a memorable souvenir. Also, commemorative race bibs were handed out to be worn on race day in honor of someone who has battled breast cancer.
Dr. Nicole Sommer ran the Chicago Marathon this year in honor of all her breast reconstruction patients!