CCR State Fair Tobacco Survey

tobacco, e-cigarretes, cigarettes, smokeless tobacco, Illinois State Fair

Measuring use and perception of tobacco and smokeless tobacco in Illinois:

CCR Survey Booth set for 2014 Illinois State Fair

           Dr. Wiley Jenkins was looking for the ideal platform to get a sampling of rural Illinois residents and he believes he has found that platform at the 2014 Illinois State Fair.  Jenkins, the Science Director of the Population Health Science program (PHS) at the Center for Clinical Research (CCR) has directed the creation of a cross-sectional survey to be administered at this year’s fair to measure the use and perception of tobacco, smokeless tobacco, and e-cigarettes.

          “We chose the State Fair because we believe it draws the greatest concentration of rural people in Illinois in one place,” said Jenkins.  He hopes to recruit a total of 500 residents to take the survey, and considers this reasonably achievable considering there were more than 961,000 attendees in 2013. Advertisement cards for the survey will be handed out by CCR employees at various entrance locations around the fair.

          The survey is funded by a grant from the Illinois Department of Public Health, and was conceived in part from previous PHS research of lung cancer disparities in rural Illinois. Disparities in lung cancer in rural Illinois are tied to consistently higher smoking rates in rural versus urban populations.  Jenkins said the purpose of the current project and survey is to understand the epidemiology and interactions of cigarettes, smokeless tobacco, and e-cigarette use.  Participants will answer multiple questions regarding use, attitudes, and perceived risks and benefits of each of the three products. 

          CCR employees will give participants electronic tablets to take the 15-20 minute survey at a study booth in the Expo building.  Potential subjects will have to be at least 18 years of age and will be eligible to participate if they currently use cigarettes, smokeless tobacco, and/or e-cigarettes.  Survey questions will be electronically ordered and given based on how participants describe their use of any or all of the three products.  The booth survey will be available throughout the duration of the fair or until 500 residents have taken the survey.  

          Jenkins expects the survey should provide new data on smokeless tobacco use in rural Illinois residents and how the use of smokeless tobacco and e-cigarette products impacts cigarette smoking and the desire to quit.  Resulting data could be used to devise better smokeless interventions for rural Illinois residents.

          For more information about this project or other PHS projects, contact (217) 545-9700 or

Last Updated: Thu, 08/07/2014 - 3:51pm