A logo is a critical component of an institution’s visual identity. Standards for an institution’s visual identity help establish and maintain its name and image, commonly referred to in the corporate world as brand management. No logo can completely communicate the values, vision, diversity and traditions of an organization. But the frequent, standardized and prominent use of a single logo communicates a unity of purpose that can impact favorably on an organization’s image.
This guide is intended to help establish and maintain a consistent and readily recognizable logo for SIU Medicine.
It is important that those working with our logo be familiar with all of the standards. By using a consistent visual identity on items such as printed materials, exhibits, signs, web sites and promotional items, our name and our brand are more recognizable and stronger. This enhances the reach and effectiveness of any publicity, marketing or advertising efforts on behalf of SIU Medicine.
SIU Medicine branded products and patches are available on the company’s online store. Please visit www.siuonlinestore.com. To obtain copies of the logo files contact Shelly Dowell, Marketing, firstname.lastname@example.org or Public Relations, email@example.com.