Southern Illinois University School of Medicine

SIU SOM Office of Public Affairs - Identity Standards



A logo is a critical component of an institution’s visual identity. Standards for an institution’s visual identity help establish and maintain its name and image, commonly referred to in the corporate world as brand management. No logo can completely communicate the values, vision, diversity and traditions of an organization. But the frequent, standardized and prominent use of a single logo communicates a unity of purpose that can impact favorably on an organization’s image.

This guide is intended to help establish and maintain a consistent and readily recognizable logo for SIU Medicine.

It is important that those working with our logo be familiar with all of the standards. By using a consistent visual identity on items such as printed materials, exhibits, signs, web sites and promotional items, our name and our brand are more recognizable and stronger. This enhances the reach and effectiveness of any publicity, marketing or advertising efforts on behalf of SIU Medicine.

SIU Medicine branded products and patches are available on the company’s online store. Please visit​ To obtain copies of the logo files contact Shelly Dowell, Marketing, or Public Relations,

Phone 217-545-8000
P.O. Box 19620
Springfield, IL 62794-9620
The mission of SIU School of Medicine is to assist the people of central and southern Illinois in meeting their health-care needs through education, patient care, research and service to the community.


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