Southern Illinois University School of Medicine

SIU SOM Office of Public Affairs - Logo Use - Detailed Placement

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Identity Standards - Logo Use

Placement Guidelines

Advertisements: SIU HealthCare has developed several templates for display advertisements. Non-clinical departments are encouraged to use one of the templates for display ads, substituting the School’s logo for the SIU HealthCare logo. If a template is not used, all ads for any School of Medicine department or unit must be approved before they are placed – by Clinical Marketing for clinical departments or by Public Affairs for non-clinical departments. In all advertising uses, the size of the logo is determined by the size of the graphic symbol. The minimum size for the graphic symbol is ½ inch across. Other guidance for advertisements follows in this section.

Departments should not share the logo with outside agencies. Once the design is approved, Public Affairs will provide the logo file and guidelines directly to the agency. For events which are co-sponsored with another organization, the logo should be the same size as the logos for the co-sponsors. The exception is when the School of Medicine or SIU HealthCare is a secondary sponsor, in which case the logo can appear smaller. The minimum size guidelines apply. When a logo is reduced or enlarged, it must be treated as one unit so that all elements are resized proportionately. (For logo placement on co-sponsored event advertisements, see Sponsorships.)

Affiliated Organization/Agency: The SIU logo can be used with the logo of an affiliated organization or agency in order to promote a formalized affiliation or partnership. The format for combining logos may vary and must be coordinated and approved by Public Affairs.

Agendas: Word templates for meeting agendas for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). These do not need to follow the same paper and printing standards as the formal stationery items and can be printed from desktop printers.

Awards, Commemorative or Gift Items: The logo should be prominently displayed on all awards, commemorative or gift items. The horizontal version should be used unless design options prevent its use. A standard layout places the logo centered at the top or bottom of an award. Unusual formats should be reviewed for approval in advance by Public Affairs.

Backdrops: For press conference backdrops, the logo may be used as a repeating design element. A backdrop is available through Public Affairs in Springfield.

Banners: All banners for the School of Medicine can be ordered through local vendors and should be approved by Public Affairs in Springfield. Units also can borrow a banner from Public Affairs' small collection for one-time use.

Billboards: The logo should be prominently displayed, preferably in the lower right or left corner. The size should be noticeable with the logo as one of the major elements in the design, visible and readable from street level, especially when driving by in a car. (For logo placement on co-sponsored billboards, see Sponsorships.)

Brochures and Publications: The logo should be on the front cover of brochures, booklets and catalogs. Print the logo in black and white, in green, or reversed on color cover or in a color block. The preferred location is on the lower portion of the front page or cover. There may be situations where the logo can appear on the inside front page or prominently on the back outside page, but this should be the exception. If the logo does not appear on the cover, the name of the medical school must appear clearly and prominently on the cover. (For logo placement on co-sponsored brochures or publications, see Sponsorships.)

The logo is not a design element, but rather used once as a signature, indicating that materials are produced by and for the School. So it appears once on a cover and is not repeated inside. It also is not used as “wallpaper,” repeating across the background of a cover design.

For materials that are small in size (e.g., blood pressure card), use the horizontal logo if minimum size guidelines can be met. If not, use the name of the School or SIU HealthCare without a graphic symbol.

Campus Memos: Word templates for campus memos for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). These do not need to follow the same paper and printing standards as formal stationery items and can be printed from desktop printers.

Certificates: The logo is to be used on official certificates. The preferred layout places the logo centered at the top or bottom of a certificate. Unusual formats should be reviewed by Public Affairs. Templates for certificates of appreciation or recognition are available.

Clothing and Embroidered Items: A standard approach has been developed to help departments and vendors with ordering clothing or other embroidered items. The horizontal logo is used with the department name (unit) beneath in sans serif type. The type should be slightly smaller than the type in the logo and can be placed flush left or centered below the logo. When ordering clothing or other embroidered items with a green logo, the thread color is FuFu 255 or ARC 125. Other neutral thread colors such as gray, white or cream may be used. For tee shirts, tote bags or other articles which will have the logo applied by silk screening or other printed techniques, the same guidelines for color apply. Vendors should ensure that the ink colors are correct.

Electronic Correspondence: Word templates for electronic correspondence for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). Electronic correspondence can be used for official correspondence that needs to be sent electronically, such as a letter of recommendation. Regular letterhead should be used for printed correspondence.

Exhibits/Displays: The header for a portable exhibit or display board should consist of the name of the School and the name of the department or division. The names should be large and clearly visible in an exhibit and/or public space. The School of Medicine logo can be used in place of the name of the School.

Fax Cover Sheets: Word templates for fax cover sheets for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). Two versions are available. The “locked” templates allow the user to tab across fields, but the field names cannot be changed. The ”unlocked” templates allow the user to change the names of the fields, but the user cannot tab across fields. Fax cover sheets do not need to follow the same paper and printing standards as formal stationery items and can be printed from desktop printers.

Flyers/Posters: If a logo is to be used on a flyer or a poster, the preferred layout places the logo at bottom, either centered or in a right or left corner. (For logo placement on co-sponsored flyers or posters, see Sponsorships.)

Forms: A logo can be placed on official medical school forms, especially those used publicly. Not all forms must carry a logo. Public Affairs can provide assistance.

ID Cards and Name Badges: ID cards are required for all SIU School of Medicine faculty, staff and students in Springfield and are available from the School’s Security Office (217-545-7777). The School of Medicine logo appears on ID cards.

Pin and magnetic forms of name badges can be ordered from various vendors in Springfield – contact Public Affairs for more information. Such name badges also are available though Printing and Duplicating in Carbondale.

Invitations and Note Cards: An invitation design and blank note cards using the SIU School of Medicine logo are available through Printing and Graphic Services in Springfield. The logo also can be embossed. An official thank you or holiday card that is sent from the School, a department or division, or a faculty member should include the logo, most likely on the back of the card.

Minutes: Word templates for meeting minutesfor SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). These do not need to follow the same paper and printing standards as the formal stationery items and can be printed from desktop printers.

Newsletters: The logo should be prominently displayed in the newsletter, either as part of the masthead or in the return address in the mailing block. If the mailing block does not appear on the front page, the name of the medical school must appear clearly and prominently on the front page.

Patches: Patches have been designed and are available for use on white coats – there is a basic SIU patch and an SIU HealthCare patch for members of SIU's clinical practice. All coat patches should be updated and no old forms of an SIU patch should appear on any clinical or lab coats.

Students can get their SIU patches from Student Affairs while residents can contact Residency Affairs for the SIU patch. Physicians and other members of SIU HealthCare can contact their departments or Clinical Marketing, 217-545-8065.

Others needing the basic SIU patch can order them at cost by contacting Public Affairs, 217-545-2155 or logo@siumed.edu. A form for ordering is available.

Podiums: Podiums should display the SIUC or SIU School of Medicine logo as appropriate. The logo should be prominently displayed and centered in the field. Temporary podium signs for special events are available from Public Affairs.

Poster Presentations: The logo should be prominently displayed on all poster presentations prepared for professional meetings. The preferred logo location for poster presentations is at the top in either corner. If another format is preferred, a logo file for placement at the top in either corner of a poster will be available to those who have attended identity standards training. A form to request identity standards training is available.It also can be placed in the final document by Printing and Graphic Services before being sent for printing. A PowerPoint template for poster presentations is available for downloading.

PowerPoint Presentations: PowerPoint presentations should start with the main slide, showing the School’s complete logo, and continue with individual slides with the small graphic symbol portion of the logo in the lower right-hand corner. For PowerPoint slides, the background is 7.5 x 10 inches; the RGB color is red 0, green 104 and blue 93. PowerPoint templates for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). Detailed instructions for converting existing PowerPoint presentations to the SIU format can be found on the intranet site.

Programs: The preferred location for the logo is on the lower portion of a program cover. Print the logo in black and white, in green, or reversed on color cover or in a color block. There may be situations where the logo can appear on the inside front page or prominently on the back outside page, but this should be the exception – check with Public Affairs. If the logo does not appear on the cover, the name of the medical school must appear clearly and prominently on the cover. (For logo placement on co-sponsored programs, see Sponsorships.)

Reports: On official reports, particularly those prepared for external audiences, the logo should be prominently displayed on the cover, preferably at the top. Report cover templates for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only).

Signs: Campus signs must include prominent and clear use of the appropriate logo, so a reverse white on green background is used. Lettering should be of appropriate size and be readable by pedestrians as well as those in vehicles (where appropriate). Signage is the responsibility of Capital Planning and Service Operations at SIU School of Medicine, 217-545-2769.

Sponsorships: When the logo is used for an event or activity in which SIU is a co-sponsor, the logo should be the same size as the logos for the other co-sponsor(s). The exception is when the School of Medicine or SIU HealthCare is a secondary sponsor, in which case the logo can appear smaller. The minimum size guidelines apply. If multiple logos are to be used, consult with Public Affairs. Standards are the same for the use of the logo on non-SIU Web pages or non-SIU printed materials where the School is a co-sponsor. When there is a formal affiliation between SIU and another organization or agency, see Affiliated Organization/Agency.

Stationery: All business cards, letterhead and envelopes must be printed at Printing and Graphic Services in Springfield or at the SIUC printing center in Carbondale. Letterhead, envelopes and business cards may NOT be printed on desktop printers. Using two colors and bond paper presents a fresh, modern and professional look that is distinctive and easily identifiable. The paper stock used for letterhead and envelopes is 24 lb. bond and for business cards is 80 lb. cover stock (smooth). Both printing facilities are aware of the need to meet state of Illinois statutes to use recycled paper and soy-based inks when possible. Stationery details

Printing of these items by outside vendors is not allowed. Letterhead, envelopes and business cards may NOT be printed on color copiers or color printers. P-Card regulations restrict using the card to purchase business cards, letterhead, envelopes and other customized printing from other printing centers.

Web Sites: The SIU School of Medicine logo and name must appear on all public departmental or unit web pages, and the logo must link back to the School’s main web page. This provides the overall identity for the page and ties it back to the School’s web page. Old logos and secondary logos should not be used.

Web page templates have been developed for use by departments and units in revising their web pages to incorporate the new logo and conform to University web policies. All public pages must use a School of Medicine template www.siumed.edu/common/templates/. Any new pages should be created using a template and existing pages should have incorporated the new template by June 2010. Intranet or course pages may feature the templates, but are not required to do so. Questions regarding web usages for the School of Medicine can be directed to the Web Development Committee, WebDev@siumed.edu. Standards for web use are available on-line at www.siumed.edu/common/templates/.

Web use requires different files in order for logos to be effectively displayed. Logos used on web sites are for web use only and should not be downloaded for other uses because their resolution is low and the format is not correct for printed use.

For logo placement on non-SIU Web pages, see Sponsorships.

Phone 217-545-8000
P.O. Box 19620
Springfield, IL 62794-9620
The mission of SIU School of Medicine is to assist the people of central and southern Illinois in meeting their health-care needs through education, patient care, research and service to the community.

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