SIU SOM Office of Public Affairs - Logo Use

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Identity Standards - Logo Use

Placement Guidelines

The SIU School of Medicine logo or the SIU HealthCare version of the logo should appear on all forms of public materials produced by or for the School or the practice plan. The logo should be reproduced only from authorized electronic files and not hand drawn, scanned or modified in any way or be reproduced with any typeface. Horizontal and vertical versions of the logos have been developed to offer design flexibility; the horizontal version should be used unless design options prevent its use. No unauthorized logo for a department or unit is to be used.

The graphic symbol in the logo may appear without the type “School of Medicine” or “HealthCare” only in a few merchandising, PowerPoint and web applications. If the graphic symbol is used without type, the minimum size is ¾ inch across.

No previous versions of the logo are to be used on any new publications, web sites, promotional items, etc. As supplies of materials with old logos are exhausted, new or reprinted materials should replace them, using the new logo and identity standards. The deadline for updating all stationery, business cards, envelopes and other supplies was June 2010. Publications and web sites also should have been using the new logo since June 2010.

The logo versions representing the School of Medicine and SIU HealthCare should appear consistently and correctly on all printed materials and communications of an institutional nature. It is not necessary to use the logo on internal working documents. The logo is not a design element but rather used once as a signature, indicating that materials are produced by and for the medical school.

The logo should not replace the words SIU School of Medicine or SIU HealthCare in a sentence or in a title.

In general, printed materials should be designed using no more than two different fonts. Detailed standards for the use and placement of the logo in specific circumstances are available. Questions and requests for guidance on usage, placement or other School of Medicine graphic identity issues beyond the scope of this guide should be addressed to Public Affairs, 217-545-2155, or email logo@siumed.edu.

Logo Specifications

Color

The logo color is green (PMS 568). Because vendors use different software and different version of the software, they need to correctly translate the color of the logo. Vendors should make sure that the logo color matches PMS 568 at all times, whether printing in two-color or full color.

When using PMS 568 for print projects and the software applications used for printing (such as Photoshop, Illustrator, InDesign and Quark, etc.), use the CMYK separations below. When using PMS 568 for Web or PowerPoint, use the RGB separations.

Green PMS 568 The CMYK equivalent of Pantone 568 is C = 88 M = 0 Y = 57 K = 36. The RGB equivalent of Pantone 568 is R = 0 G = 125 B = 104

PowerPoint slides – The background size is 7.5 x 10 and the RGB color is red 0, green 125 and blue 104

The logo may also be printed in black or reversed on black or another color. The metallic colors of gold, silver or bronze can be used for specialty items such as leather portfolios, folders, luggage tags, etc.

When ordering clothing or other embroidered items with a green logo, the thread color is FuFu 255 or ARC 125. Other neutral thread colors such as gray, white or cream may be used.

For tee shirts, tote bags or other articles which will have the logo applied by silk screening or other printed techniques, the same guidelines for color apply. Vendors should ensure that the ink colors are correct.

The logo should be dark enough to be highly visible and used with a high degree of contrast between the logo and the background, so it should not be screened or appear reversed on a screened background. Do not use software to alter the logo by applying special effects or by changing the shape or color.

Proportion/Sizing

When a logo is reduced or enlarged, it must be treated as one unit so that all elements are resized proportionately. It is important that the clearance area immediately surrounding the logo be free of type or design images, so that nothing competes or detracts from it. The size of the logo is determined by the size of the logo’s graphic symbol. Its minimum size is ½ inch from the left to the right side when used with type. In those limited cases when the graphic symbol is used alone, the minimum size is ¾ inch across.

When the logo is used for an event which is co-sponsored with another organization, the logo should be the same size as the logos for the other co-sponsor(s). The exception is when the School of Medicine or SIU HealthCare is a secondary sponsor, in which case the logo can appear smaller. The minimum size guidelines apply. If multiple logos are to be used, consult with Public Affairs. When there is a formal affiliation between SIU and another organization or agency, see Affiliated Organization/Agency.

The logo should be reproduced only from authorized electronic files and not be hand drawn, scanned or modified in any way or be reproduced with any typeface. Simply “eyeballing” and trying to reproduce it could produce differences that may be minor, but will detract from the design and branding capability. The logo should not be pulled, stretched, squeezed, condensed or otherwise altered to fit a particular space. Instead, a design should be reworked to use the logo correctly.

Clear Space

To present the SIU School of Medicine logo clearly without competition from other elements, it is important that adequate space be given around the perimeter. Use clear space equal to the height of the text in the graphic symbol. The size of the logo is determined by the size of the graphic symbol. The graphic symbol must be at least ½ inch from the left to the right sides. The logo should not be screened as a watermark on stationery or other documents where text would be superimposed over the logo.

Clear Space

Single Use

The logo is not a design element, but rather used once as a signature, indicating that materials are produced by and for the School. That means the logo appears once on an item and is not repeated. It also is not used as “wallpaper,” repeating across the background of a design, except in very limited circumstances such as ties and scarves and backdrops used for press conferences.

Fonts

The name of the logo font is Slimbach. Some complementary fonts for use in School of Medicine publications are: (serif) Palatino, Adobe Garamond and (sans serif) Arial, Universe, Futura, Helvetica. In general, printed materials should be designed using no more than two different fonts. For clothing, only san serif fonts should be used.

Logo Files

Only Public Affairs in Springfield is authorized to give out the logo files. Others should not pass them on. Basic logo files are provided to those who have attended identity standards training, including vendors. A form to request identity standards training is available.

For projects that will be printed by Printing and Graphic Services in Springfield, the logo will be added when the electronic file reaches them or when they design a project. While Printing and Graphic Services will make every effort to make sure copy refers to the School of Medicine correctly, the department shares the responsibility to check and proof for identity concerns.

Approvals

All advertisements, specialty items, tee-shirts and other projects with custom printing must be approved by Public Affairs before they are ordered. PDF files should be submitted to Public Affairs for approval and advice on logo placement. Once approved, Public Affairs will send the logo file directly to the off-campus vendor. Each design will be checked for spelling, correct use of identity and logo to ensure the items will present an image that is consistent. This process will remain in effect while we transition to the new design.

Please be aware that approvals may take up to two working days. Any questions regarding correct usage or exceptions in design specifications should be referred to Public Affairs, 217-545-2155, or email logo@siumed.edu.

Unacceptable Logo Treatments

AlteringLogo Altering Example

The SIU School of Medicine logo should not be changed into bold or created with alternative type faces. The logo is a registered trademark and may not be altered. It may not be recreated, separated, scanned or changed in any way.

Distorting

Layouts/designs should leave space to incorporate the logo at the proper proportion. Logos should not be pulled, stretched, squeezed, condensed or otherwise altered to fit a particular space.

Appearance

Appearance examples

The SIU School of Medicine logo should not be encompassed in any shape, other design or embellished in any way. It must appear unobstructed to maintain visual clarity and identity and may not be rotated. Additional colors or blended colors, special effects and/or drop shadows should not be applied to the logo. The logo should not be screened as a watermark on stationery or other documents where text would be superimposed over the logo.

Screening

Logos should not be screened, lightened or reversed in a screened background. There should be a high degree of contrast between the logo and its background.

Available Files

Logo Files

Basic files of the logo graphic with the words “School of Medicine” or “HealthCare” are available from the Office of Public Affairs in Springfield. They will be provided to those who have attended identity standards training. A form to request identity standards training is available. Only Public Affairs is authorized to give out the logo files. Others should not pass them on.

Poster Presentations

A PowerPoint template for poster presentations is available for downloading here. If another format is preferred, a logo file will be available to those who have attended identity standards training. A form to request identity standards training is available. The logo can be placed at the top in either corner of a poster. It also can be placed in the final document by Printing and Graphic Services before being sent for printing.

Forms

A logo can be placed on official medical school forms, especially those used publicly. Not all forms must carry a logo.

Stationery Items

All letterhead, envelopes and business cards must be ordered through the campus printing services and not from any outside vendor. Printing and Graphic Services in Springfield has templates available using the new standards for these items – both the School and HealthCare versions are available. Printing and Duplicating Services in Carbondale also has the logo files and corresponding templates for Carbondale offices and departments. Details about ordering stationery are posted on the Printing and Graphic Services web site at http://intranet.siumed.edu/finandadmin/cpso/printing_duplicating_svc/home.htm. Stationery samples can be viewed at www.siumed.edu/logo.

Word Templates

Several word templates for common internal documents for SIU School of Medicine and SIU HealthCare are available for downloading on the SIU intranet page under Logo/Word Templates (SIU network access only). These are agenda, fax, campus memo, minutes, electronic correspondence and report cover, in both black and green.

PowerPoint

PowerPoint presentations should start with the main slide, showing the complete logo, and continue with individual slides with the graphic symbol in the lower right-hand corner. Downloadable templates are available on the SIU intranet page.

Logo/Word Templates (SIU network access only)

Detailed instructions for converting existing PowerPoint presentations to the SIU format can be found on the intranet site, http://intranet.siumed.edu/pubaffairs/WordTemplates.html If on some slides the content (e.g., a graph or photo) overlaps the SIU graphic symbol, you can eliminate the graphic symbol on a single slide. To convert a single slide to an all-white background without the graphic symbol, choose background from the format menu, click on the down arrow and choose white. If using the green PowerPoint template, choose background, solid fill, color, more colors, and enter R=0, G=104, B=93 to match greens.

Web Pages

Web page templates have been developed for use by departments and units in revising their web pages to incorporate the new logo and conform to University web policies. All public pages must use a School of Medicine template - http://www.siumed.edu/common/templates/. Any new pages should be created using a template and existing pages should have incorporated the new template by June 2010. Intranet or course pages may feature the templates, but are not required to do so. Questions regarding web usages for the School of Medicine can be directed to the Web Development Committee, WebDev@siumed.edu.

Phone 217-545-8000
P.O. Box 19620
Springfield, IL 62794-9620
The mission of SIU School of Medicine is to assist the people of central and southern Illinois in meeting their health-care needs through education, patient care, research and service to the community.

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