A logo is a critical component of an institution’s visual identity. Standards for an institution’s visual identity help establish and maintain its name and image, commonly referred to in the corporate world as brand management. No logo can completely communicate the values, vision, diversity and traditions of an organization. But the frequent, standardized and prominent use of a single logo communicates a unity of purpose that can impact favorably on an organization’s image.
This guide is intended to help establish and maintain a consistent and readily recognizable logo for SIU School of Medicine and SIU HealthCare (formerly SIU Physicians & Surgeons). The logo for the School of Medicine is part of the official Southern Illinois University Carbondale (SIUC) logo family. Because the impact of the SIU logo depends on consistent use over a long period of time, logo standards must be adhered to by individuals, departments and units officially related to the School of Medicine as well as its vendors.
It is important that those working with our logo be familiar with all of the standards. By using a consistent visual identity on items such as printed materials, exhibits, signs, web sites and promotional items, our name and our brand are more recognizable and stronger. This enhances the reach and effectiveness of any publicity, marketing or advertising efforts on behalf of the School.
The logo files are maintained by the School of Medicine’s Office of Public Affairs in Springfield. The School also has finalized a logo agreement that all vendors must sign in order to receive logo files. Basic logo files are provided to individuals and vendors who have attended identity standards training. Only Public Affairs is authorized to give out the logo files. Others should not pass them on.