October 2, 2009
SIU Med School and Practice Group Have New Logo and Name
Southern Illinois University School of Medicine and its physician practice have a new logo. The logo uses a stylized snake and staff with the letters “SIU” followed by “School of Medicine” or “HealthCare,” the new name for the physician practice. The SIU HealthCare version of the logo includes a tagline -- "Exceptional Medicine. Partners in Care." The new logo uses a stylized version of a single snake, the traditional symbol of medicine and a reference to the serpent of Aesculapius, the ancient god of medicine and healing.
"Sharing a logo is important for us in order to create a consistent visual identity for the School and our physicians. Our goal is for our name and the SIU “brand” to be more recognizable, helping us achieve an effective public presence throughout the central and southern Illinois communities we serve," said Dr. J. Kevin Dorsey, Ph.D., dean and provost.
“As a medical practice associated with SIU School of Medicine, our new name - SIU HealthCare - is intended to capture the full array of health care services that we provide and strengthen and support our commitment to provide the highest quality medical care possible in the region,” added Dr. John G. Bradley, chair and acting CEO of SIU HealthCare.
Changing to the new logo on items has begun as current supplies such as stationery items are used up – the conversion is expected to be completed by June 2010. The logo now appears on the School’s homepage at www.siumed.edu. Identity standards for SIU staff and its vendors have been posted online. Questions about the new logo can be addressed to the Office of Public Affairs, 217-545-2155 weekdays, or firstname.lastname@example.org.
SIU School of Medicine’s mission is to assist the people of central and southern Illinois in meeting their health needs through education, service, research and community service. The School has more than 260 full-time physicians as well as other medical professionals, offering both primary care and specialized treatment services. SIU works in partnership with hospitals and clinics throughout Illinois, extending the School’s involvement to 50 Illinois communities. For information, call SIU’s Call Center, 217-545-8000 or 1-800-342-5748 weekdays
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