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Formally called "Risky Business", the Think First program is a product of many people within the SIU School of Medicine who have worked together to make community education possible.
While we will never know how many lives have been saved or injuries prevented through our message, we do believe we have made a difference in the lives of over 80,000 young people who have viewed the presentation since the Risky Business program began. Please browse our web site to learn more about the programs we offer. Please use the e-mail links if you have questions.
Mailing
Address: ThinkFirst
SIU School of Medicine
Department of Surgery
P.O. Box 19679
Springfield, IL 62794-9679
Telephone Number: 217-545-9112
Fax number: 217-545-7901
E-mail address: thinkfirst@siumed.edu
A public-service TV ad that CMS produced for IDOT’s Division of Traffic Safety has won a gold medal from a national award competition.
The gold award was given to a television public service announcement (PSA) entitled “True Stories”. The 30-second commercial powerfully relates the tragic story of a Springfield resident, Dan Hicks, who was speeding with three friends in his car. When he was revived in a hospital after an accident, he learned that all three of his friends had been killed and that he would be confined to a wheelchair for the rest of his life.
Jan Hughes, Division Manager for Illinois Information Services in the Illinois Office of Communication and Information (IOCI), produced the award-winning PSA for the Illinois Department of Transportation. IOCI is the marketing communication arm of CMS, which provides news satellite feeds and radio stories to the news media as well as graphic design, web content and Public Information Officer services to many State agencies.
One of the most prestigious award competitions in the country, the Service Industry Advertising (SIAA) Awards program recognizes creativity and communication in the service industry. This year SIAA received more than 2,000 entries from 170 advertising agencies and 504 service institutions in 50 states. Gold, Silver, Bronze and Merit awards were bestowed by a panel of judges who reviewed every entry for execution, creativity, quality and appeal to the public.
Congratulations to Jan and his colleagues at IOCI’s Illinois Information Services (IIS) who produced the award-winning ad. >>Click here to download a zip file of the ad
