Structure your content page using the following guidelines:

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The size of your text on a page matters. Search engines use the heading to index the structure and content of your web page. Users often skim a page by it's headings. It is important to use headings to show the document structure.

Heading 1 - never use! This will be the title.

Heading 2 - use to categorize the information on your page.

Heading 3 - use for sub categories within main categories on your page.

Heading 4 - If you start with a heading 3 for your main categories, use heading 4 for your sub categories.

Heading 5 - likely used in names, titles, departments or divisions

Heading 6 - likely used as * identifies at the bottom of pages

Normal/Paragraph - writing content. Never structure a sentence in anything other than this format.

Italics - use when referring to a publication, person, or image caption

• use bullet points to outline topics on the page 
• bullets can be used as structuring a list of items within a category
  • sub bullets are also used as a list within list

1. use numbers over bullets when order of operation occurs
2. or level of importance
3. or even using as categories without the use of headings.