Writing for the Web
Marketing & Communications is committed to helping SIU departments, centers, institutes and offices create great website user experiences. We think that great sites require great content tools, and have guidelines to help you develop and maintain compelling content. As you develop your web content, remember that typical web users scan pages, pick out key words and phrases and read in quick, short bursts.
To learn how to optmize your web content, check out our resources:
Writing Style Guide for specific information about how to structure paragraphs, cut unnecessary words and link to content
Writing to be Found for search engine optimization (SEO) tips
Formatting Guide for useful information about writing faculty biosketches, headings, headlines, lists and suggested word counts
Writing Faculty Profiles for what to include (and what not to include) in a faculty profile