Forward. For You.
A logo is a critical component of an institution’s visual identity. Standards for an institution’s visual identity help establish and maintain its name and image, commonly referred to in the corporate world as brand management. No logo can completely communicate the values, vision, diversity and traditions of an organization. But the frequent, standardized and prominent use of a single logo communicates a unity of purpose that can impact favorably on an organization’s image.
Those working with our logo must be familiar with all of the standards. By using a consistent visual identity on items such as printed materials, exhibits, signs, web sites and promotional items, our name and our brand are more recognizable and stronger. This enhances the reach and effectiveness of any publicity, marketing or advertising efforts on behalf of SIU Medicine.
Branding Guide - explains the logo and brand.
Logo - SIU Medicine
Research poster templates and design advice are available from the Medical Library.