Signature Elements
Six elements that define the SIU Medicine brand:
FORWARD. FOR YOU. tagline in bold type.
Authoritative in meaning and use of bold weight.
Balances personable tone with credibility and innovation.
Hexagon with forward arrow icon
Science and forward movement combined.
Tri-part mission: research, education, and patient care.
SIU ligature
Notches relate to icon.
Manifold font mimics rounded corners of icon.
Black and white photography
Candid and warm lifestyle imagery.
Modern and distinct.
Purple color palette
Conveys a wide range of characteristics: modernity, technology, etc.
Pops against black and white photos.
Ownable in the region.
Hexagon organizing system
Builds directly from icon for consistency.
Creates distinctive memory structure.