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Marketing & Communications Account Manager

This position in the Office of Marketing, Communications and Engagement develops and executes publicity programs with specialization in marketing account management, public relations, social media and web management. This individual will work with the Department to facilitate communications needs, identify creative marketing opportunities, write and fully execute content development tactics. 

Organizational Relationships

The position reports to a manager or Executive Director of Marketing, Communications and Engagement, who reports to the Associate Provost for External Relations. This position manages communications and marketing for a clinical department and therefore will have a dotted reporting line to a senior leader of that department and be co-located with OMCE and the clinical department.

Duties and Responsibilities                                                                                                        

The following information is intended to be representative of the work performed by incumbent in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

Demonstrates, by actions, commitment to the mission and the behavioral standards of SIU School of Medicine. Provides excellent service to both internal and external customers through collaboration and partnership; compassion and respect; integrity and accountability; diversity and inclusion; as well as continuous learning and improvement.

50% - Manages communications, marketing plans and promotional programs for SIU Medicine department accounts. Incumbent (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations; (b) drafts, edits and verifies content for academic, clinical, or research communications; (c) assists department administration in the development of internal department communications materials, presentations; (d) manages promotions of public education, outreach and special events; (e) serves as the lead marketing budget and campaign planner for the department.

20% -  Develops digital and social media content and strategies to improve the online presence of assigned department. Incumbent (a) manages and monitors online presence and develops content and managing social media strategies including geo-targeted and paid campaigns; (b) creates and administers content for various campaigns across multiple social media platforms; (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.

20% - Serves as the primary web content editor for all web pages and content on,, and This includes writing and editing content in addition to basic layout through content management systems. 

10% - Plans and coordinates media relations activities and determines proper message and audience for a clinical department. Incumbent serves as liaison between academic and clinical department and outside media and partners.

Minimum Acceptable Qualifications


  1. Bachelor’s degree in English, communications, journalism, radio/television broadcasting, web/digital media, public relations, marketing, business, research or a related field.
  2. Three (3) years (36 months) of professional work experience in public relations, journalism, social media, communications, marketing, newspaper reporting, radio/television broadcasting, or publications.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

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