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Marketing & Communications Account Manager


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Duties and Responsibilities

The following information is intended to be representative of the work performed by incumbent in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

Demonstrates, by actions, commitment to the mission and the behavioral standards of SIU School of Medicine. Provides excellent service to both internal and external customers through collaboration and partnership; compassion and respect; integrity and accountability; diversity and inclusion; as well as continuous learning and improvement.

50%     Manages communications, marketing plans and promotional programs for SIU Medicine department accounts. Incumbent (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations; (b) drafts, edits and verifies content for academic, clinical, or research communications; (c) assists department administration in the development of internal department communications materials, presentations; (d) manages promotions of public education, outreach and special events; (e) serves as the lead marketing budget and campaign planner for the department.

20%     Develops digital and social media content and strategies to improve the online presence of assigned department. Incumbent (a) manages and monitors online presence and develops content and managing social media strategies including geo-targeted and paid campaigns; (b) creates and administers content for various campaigns across multiple social media platforms; (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.

20%    Serves as the primary web content editor for all Internal Medicine pages and content on,, and This includes writing and editing content in addition to basic layout through content management systems. 

10%     Plans and coordinates media relations activities and determines proper message and audience for assigned department. Incumbent serves as liaison between academic and clinical department and outside media and partners.

Desirable Qualifications:
  • Bachelor’s degree in English, communications, journalism, radio/television broadcasting, web/digital media, public relations, marketing, business, research or a related field.
  • Three (3) years (36 months) of professional work experience in public relations, journalism, social media, communications, marketing, newspaper reporting, radio/television broadcasting, or science news or research publications.
  • Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
  • Excellent writing and editorial skills for research, scientific publications and patient care.
  • Excellent written and verbal communications skills for long-form publications, news writing and public speaking; 
  • Consumer and customer service approach to managing conflict, negotiating strategies, and influencing change; 
  • Experience in social media production, including social media platforms and efficiency of use, social media analytics and publishing tools, communication, and dissemination techniques.
  • Knowledge of Associated Press (AP) Style.
  • Knowledge of public relations and marketing techniques and tactics.
  • Skill in account management, project management, time management, organizing work assignments, and responding quickly and effectively to challenges.
  • Ability to interpret, condense, and edit information for various media formats and audiences.
  • Ability to establish long-range objectives, strategies and tactics to meet them.
  •  Sensitive to the needs of underrepresented minority populations.

Starting salary: TBD. Includes a full benefits package.

Graphic Design Associate


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The function of this position is to serve as a graphic design associate in the Office of Marketing and Communications at SIU School of Medicine in Springfield and provide assistance in planning, designing and executing graphic design assignments and assisting in the development of animation, video and digital products for SIU Medicine and SIU School of Medicine. 

Duties and Responsibilities                                                                                                      

Demonstrates, by actions, commitment to the mission and the behavioral standards of SIU School of Medicine.  Provides excellent service to both internal and external customers through collaboration and partnership; compassion and respect; integrity and accountability; diversity and inclusion; as well as continuous learning and improvement.

Incumbent produces graphic artwork that may be used for informational, educational, or promotional purposes in such media as print, video, displays, online and other digital formats. 
Employees at this level perform skilled design tasks involving the preparation and production of complex graphic artwork. 
1. Performs assigned skilled graphic design work, such as
a. Determining project objectives in detail and preparing specifications (methods to be used and equipment needed) and cost estimates
b. Designing and preparing final production ready artwork for a variety of media including video projects
c. Specifying photographic-work needs for execution by photographers and videographers (such as subject scale in relation to the frame or type of lighting preferred) or performing photographic work personally
d. Produces final graphic images from electronic and non-electronic formats for video, digital animation, motion graphics, PowerPoint slide production, print, digital platforms, websites or other graphic manipulations
e. Selects and manipulates type for use in artwork (such as body copy, headline types, and typographical special effects)
f. Assists printers and press and pre-press operators with work in progress to ensure specified methods are used

2. Performs other related marketing and communications duties as assigned.

Minimum Qualifications

Anyone or any combination that equals thirty-six (36) months from the categories below: 
• credit for progressively more advanced college or art-school course work that would lead to a major in graphic/visual arts communication and/or design
   • 60 semester hours equals 12 months
   • 90 semester hours equals 24 months
   • 120 semester hours or a Bachelor's Degree equals 36 months
• work experience and/or on-the-job training that provided knowledge of progressively more advanced, generally accepted principles, theories, practices, and methods used in graphic designs and their applications to visual communications problems that are/is comparable to the training provided in the programs such as graphic/visual arts communication and/or design

A Master's Degree in visual design, with emphasis in visual arts communication or a closely related field, meets all minimum acceptable qualifications.



Senior Photographer


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Performs a wide variety of complex photographic and videography duties. Produces photographs for multiple uses (print, online, large format). Produces video for multiple uses online, training, special multimedia messages). Maintains a digital archive of content both in-house and online.

Duties and Responsibilities

50% Produces photographs involving the use of highly complex techniques and equipment, both in a studio setting and on location (medical settings and public settings). Includes clinical photographs to be used for medical education, publications, student affairs, medical/legal documents, and public relations media. Examples include quarterly publication of Aspects magazine, departmental and student class photographs, faculty and student portraits, graduation photographs, various public events. Produce photographs of a wide variety of complex subjects (such as complicated laboratory tests and techniques) in clinical settings, exam rooms, operating rooms, recovery rooms, skills lab, scientific laboratories and other restricted areas. Conceptualize and produce photographic illustrations of needed topics for PR purposes.
20% Produce video messages for traditional, web and online channels that effectively utilize a broad range of production strategies (which must include traditional filming and post-production tactics and resources. Excellent video production (filming, lighting, audio, image composition, post-editing).
10% Manage the digital, film and video archives as well as online/social media resources and functions. 
10% Maintain photography studio space, portrait scheduling and inventory.
10% Other marketing and communications duties as assigned.

Minimum Qualifications

1)  High school graduation or equivalent/GED; AND
2)  One or an acceptable combination of the following totaling five (5) years:
a.  progressively more responsible work experience in professional photographic work; or
b.  college course work in photography, digital manipulation and processing or a closely related field, to be credited as follows:
60 semester hours equals one (1) year
90 semester hours equals two (2) years

$20,000 - $26,000

Office Manager

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The Office Manager is responsible for all of the administrative organization and important support functions critical to the successful operations of a fast-paced marketing, communications and engagement office.  The incumbent is responsible for coordinating and integrating numerous administrative and project management systems and reports. He/She provides principle support for the Executive Director of Marketing, Communications and Engagement in a variety of situations from day-to-day support to urgent and sensitive situations involving the School, clinical practice and/or the news media. The ideal candidate has exceptional organizational communication, writing, editing and presentation skills. 

Organizational Relationships

The person reports to the Executive Director of Marketing, Communications and Engagement who reports to the Associate Provost for External Relations and works daily with other communications and marketing managers.  Because the Executive Director works regularly with the Dean and Provost, the individual relates often with him, his cabinet and his core staff.  

Duties and Responsibilities                                        

The following information is intended to be representative of the work to be performed by incumbent in this position and is not all-inclusive.  The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related or a logical extension of position responsibilities.

1.    25 percent – delegate fiscal officer duties. Maintains the office’s fiscal records and prepares/submits budgets in coordination with the Executive Director.  Monitors the various accounts, analyzes expenditure patterns and advises the Executive Director in budget planning.  Prepares and processes purchase requisitions and vouchers for payment for the Office of Marketing, Communications & Engagement and serves as approval manager for the unit’s P-card. This includes ordering all items, supplies and memberships for the office, in addition to reconciling purchases in a timely manner to the correct budget purpose numbers with correct object codes. He/she must keep up-to date records and receipts for past and present purchases and fill out additional paperwork if needed to coincide with purchases. Keeps an accurate tracking system for marketing campaign expenses which includes ad placement, invoices, purchases/marketing opportunities and budget deadlines. Pays campaign invoices or sends them on to the correct area/department to be paid, while keeping accurate documentation of purchases. If needed, creates invoices for internal department bill back for charges that may include work for additional photography, photo prints, video work, ads, promotional items and/or other department purchases through the Office of Marketing, Communications and Engagement. Processes internal billing as needed. Has Administrative Information Systems (AIS) responsibilities, which includes running reports in AIS including payroll certifications, semi-monthly fringe benefit reports and civil services time reports for each time period. Keeps up-to date past and present time fiscal records, while making sure they’re safe and secure. Responsible for office timekeeping through Laserfiche. Schedules deadlines on the calendars of the Office of Marketing, Communications and Engagement staff to turn in their timesheets, absence requests and/or ethics forms. Monitors that all employees have turned in their paperwork on time, while monitoring that supervisors have approved employee timesheets before the deadline. Has final approval or rejection of forms turned in through Laserfiche- If forms were not filled out correctly, instructions are given to the employee(s) to make revisions. Has responsibly and access to employee time keeping records for future reference. Once Laserfiche forms are approved, reports correct employee time on time reports and fringe benefit reports and turns in paperwork to Benefits and Payroll in Human Resources by given deadline. Communicates any corrections to Human Resources by given deadline if an employee has time corrections after a report is turned in. Responsible for office equipment maintenance and for the official inventory of all office equipment including various digital recording, photographic and video equipment. Prepares, approves and/or facilitates internal work orders.  Tracks marketing campaign budgets.

2.    25 percent – establishing office management procedures. Responsible for proposing, developing and maintaining departmental procedures necessary for efficient functioning in the office.  This includes maintaining office supplies, identifying and coordinating space and procurement needs. Procedure development could involve project management spreadsheets, processes and updates for the Executive Director. This can include tracking project deadlines, producing project progress reports and updating the office’s project management boards.

3.    20 percent – executive support. Provides support for the Executive Director including preparing and revising documents, sometimes of a sensitive and/or confidential nature and making contact on behalf of the Executive Director, for example, requesting information or updating others on status of office activity.  Maintains and schedules for the Executive Director’s calendar, tracks project deadlines and prioritizes and receives mail and phone calls.  Schedules weekly staff meetings and reserves appropriate conference rooms, along with making arrangements for other team events when needed. Responsible for meeting preparations, taking accurate and detailed meeting minutes and following up with the Executive Director with a detailed meeting summary. Works with meeting leaders to schedule participants, reserve rooms & draft agendas. Updates task lists and project management systems with new projects and tasks. Arranges state and national travel for the Executive Director and staff. Composes a variety of correspondence, memos and reports.  

4.    10 percent – marketing and engagement correspondence and reports. Responsible for developing a familiarity with marketing, communications & engagement correspondences and practices, along with maintaining media, marketing and government relations lists and reports. This includes updating media relations reports and lists through Constant Contacts, coordinating distribution of newsletters, running media relations reports through Cision and running government relations reports through Trackbill.

5.    10 percent – posting and editing online content. Provides support for various website and Intranet activities, including maintaining news and event items and posting news releases, faculty appointments stories, advisories and public service announcements. Maintains online community sponsorship directory and building out Office of Marketing, Communications & Engagement forms on the Intranet. Supports in the production of the bi-weekly school newsletter including requesting additional information for specific stories and news items and repeated proofing prior to sending out via Constant Contact.  

6.    10 percent – office representative.  Serves as the initial contact in the office which can include special requests and assists in fulfilling those requests.  Helps to organizes incoming marketing project request forms. Handles inquiries and complaints which may include quickly and successfully answering questions and alerting appropriate team member about potential problems and possible solutions. 

Knowledge Required
This individual must have strong administrative ability, particularly the ability to organize work flow, projects, procedures and reports.  The individual must be able to think quickly and work around distractions.  The individual must be able to take initiative, recommend new office policies, and interpret current office and School policies, procedures and programs, exhibiting sound judgment, maturity and discretion.

He/She must be able to constantly represent the proper image of the Office of Marketing, Communications and Engagement to the students, residents, faculty and staff and represent the proper image of the medical school/clinical practice to all outside publics, particularly the media.  The person should have a strong knowledge of the organization of SIU Medicine as a whole and be willing to continually learn more about it.

The individual must be able to be involved with multiple projects and work effectively under tight time schedules.  The individual must be able to attend to details and deal regularly with confidential information.  The individual must have a high level of judgment and initiative.  He/She must be able to function calmly in a crisis situation.

Because so much of the work done in the office is of a public nature, the individual must exhibit a good understanding of public relations principles.  He/She must enjoy public contact and handle individual or group encounters well.  He/She must be able to interpret requests from the media or the public, some of a sensitive and confidential nature, and make determination on how best to handle them.

The individual should have an excellent command of English, grammar and punctuation, and the ability to accurately and repeatedly proof copy and do basic editing or revising of some material.

He/She must be able to use a word processing, desktop publishing, spreadsheet and data management software.  The office uses PC computers for most computing needs. The individual should be comfortable with various kinds of technology because of the nature of marketing, communications & engagement work will mean he/she will be directly involved with audio, video and internet projects.

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