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Marketing & Communications Account Manager

This position in the Office of Marketing, Communications and Engagement develops and executes publicity programs with specialization in marketing account management, public relations, social media and web management. This individual will work with the Department to facilitate communications needs, identify creative marketing opportunities, write and fully execute content development tactics. 

Organizational Relationships

The position reports to a manager or Executive Director of Marketing, Communications and Engagement, who reports to the Associate Provost for External Relations. This position manages communications and marketing for a clinical department and therefore will have a dotted reporting line to a senior leader of that department and be co-located with OMCE and the clinical department.

Duties and Responsibilities                                                                                                        

The following information is intended to be representative of the work performed by incumbent in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

Demonstrates, by actions, commitment to the mission and the behavioral standards of SIU School of Medicine. Provides excellent service to both internal and external customers through collaboration and partnership; compassion and respect; integrity and accountability; diversity and inclusion; as well as continuous learning and improvement.

50% - Manages communications, marketing plans and promotional programs for SIU Medicine department accounts. Incumbent (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations; (b) drafts, edits and verifies content for academic, clinical, or research communications; (c) assists department administration in the development of internal department communications materials, presentations; (d) manages promotions of public education, outreach and special events; (e) serves as the lead marketing budget and campaign planner for the department.

20% -  Develops digital and social media content and strategies to improve the online presence of assigned department. Incumbent (a) manages and monitors online presence and develops content and managing social media strategies including geo-targeted and paid campaigns; (b) creates and administers content for various campaigns across multiple social media platforms; (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.

20% - Serves as the primary web content editor for all web pages and content on siumed.edu, siumed.org, and thehive.siumed.edu. This includes writing and editing content in addition to basic layout through content management systems. 

10% - Plans and coordinates media relations activities and determines proper message and audience for a clinical department. Incumbent serves as liaison between academic and clinical department and outside media and partners.

Minimum Acceptable Qualifications

CREDENTIALS TO BE VERIFIED BY PLACEMENT OFFICER

  1. Bachelor’s degree in English, communications, journalism, radio/television broadcasting, web/digital media, public relations, marketing, business, research or a related field.
  2. Three (3) years (36 months) of professional work experience in public relations, journalism, social media, communications, marketing, newspaper reporting, radio/television broadcasting, or publications.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Graphic Design Associate

The function of this position is to serve as a graphic design associate in the Office of Marketing, Communications and Engagement at SIU School of Medicine in Springfield and provide assistance in planning, designing and executing graphic design assignments and assisting in the development of animation, video and digital products for SIU Medicine and SIU School of Medicine. 

ORGANIZATIONAL RELATIONSHIP
This position reports to the Creative Services Manager, who reports to the Executive Director of the Office of Marketing, Communications and Engagement.

DUTIES AND RESPONSIBILITIES
The following information is intended to be representative of the work performed by the incumbent in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. 

Demonstrates, by actions, commitment to the mission and the behavioral standards of SIU School of Medicine.  Provides excellent service to both internal and external customers through collaboration and partnership; compassion and respect; integrity and accountability; diversity and inclusion; as well as continuous learning and improvement.

Incumbent produces graphic artwork that may be used for informational, educational, or promotional purposes in such media as print, video, displays, online and other digital formats. 

Employees at this level perform skilled design tasks involving the preparation and production of complex graphic artwork. 
1. Performs assigned skilled graphic design work, such as

  • Determining project objectives in detail and preparing specifications (methods to be used and equipment needed) and cost estimates
  • Designing and preparing final production ready artwork for a variety of media including video projects
  • Specifying photographic-work needs for execution by photographers and videographers (such as subject scale in relation to the frame or type of lighting preferred) or performing photographic work personally
  • Produces final graphic images from electronic and non-electronic formats for video, digital animation, motion graphics, PowerPoint slide production, print, digital platforms, websites or other graphic manipulations
  • Selects and manipulates type for use in artwork (such as body copy, headline types, and typographical special effects)
  • Assists printers and press and pre-press operators with work in progress to ensure specified methods are used

2. Performs other related marketing and communications duties as assigned.

MINIMUM QUALIFICATIONS
Anyone or any combination that equals thirty-six (36) months from the categories below: 

  • Credit for progressively more advanced college or art-school coursework that would lead to a major in graphic/visual arts communication and/or design
    • 60 semester hours equals 12 months

    • 90 semester hours equals 24 months

    • 120 semester hours or a Bachelor's Degree equals 36 months

  • Work experience and/or on-the-job training that provided knowledge of progressively more advanced, generally accepted principles, theories, practices, and methods used in graphic designs and their applications to visual communications problems that are/is comparable to the training provided in the programs such as graphic/visual arts communication and/or design

A Master's Degree in visual design, with an emphasis in visual arts communication or a closely related field, meets all minimum acceptable qualifications.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs)
1. Knowledge of advanced drawing, and multifaceted design techniques.
2. Knowledge of printing and production issues and techniques.
3. Knowledge of the psychology of colors, and ability to follow brand and color guides.
4. Ability to perform other difficult technical procedures (such as designing and preparing final production-ready graphics).
5. Ability to develop cost estimates and project objectives.
6. Knowledge of the video production process and integration with video, animation and motion graphic needs.
7. Experience working in in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere, After Effects).

Sensitive to the needs of underrepresented minority populations
 

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