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Writing to be Found

Description: 

Describe content effectively for search engine optimization (SEO). Help web users find your content in popular search engines, like Google.

Using metadata

Put simply, metadata is information about information. That information helps describe and categorize your content to optimize searching, sorting and presenting your content in a website.

Keywords are one form of metadata. Metadata also includes headings, summaries, author info, publication date, ratings and tags.

Page descriptions

You should carefully consider the metadata for each webpage you create. Most importantly, consider the page title and descriptions. The unique title of the page should describe the exact content on that page. The description, usually 15-25 words, is often displayed in the search results. Titles and descriptions should be brief and very descriptive.